Our Team


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Neil Evans

Managing Director, BluNiche

Neil is an experienced product specialist with over twenty years‘ experience in Product Recall and Crisis Management. He is a respected market leader in this niche class, with a career track record at AIG, as well as launching new teams at Catlin and Talbot Lloyd’s Syndicate.

Neil has a proven track record of developing a new class of business, team building, and forging solid relationships with strategic partners. He’s had P&L responsibility in his last three roles – and has consistently outperformed the market over the last 20 years.

Ed Mitchell


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Ed Mitchell

Head of BluNiche UK

Ed has been involved in Product Recall insurance for 27 years as a broker, reinsurer and insurer. The last 22 years has been involved in underwriting with a proven track record for innovation, global market knowledge, building multi-territorial operations and portfolio management. Ed has underwritten UK Product Recall business throughout the last 22 years.

Ed has been part of the development of the Product Recall market since the late 1990s heavily involved in building Product Recall businesses from scratch, developing market leading products and coverages and building relationships with strategic partners from brokers to reinsurers. Ed’s focus has been on building sustainable, long-term profitable portfolios both in London and other territories outperforming the market over the cycle.

Ed was the founding chair of the LMA Product Recall Committee (2018 – 2023).


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Alexander King

Senior Underwriter, BluNiche

Alexander has been working in the banking and insurance sectors for more than a decade.

He joined BluNiche from Allianz, where his roles included Senior Product Recall Underwriter. During his time in this role Alex utilised his strong underwriting discipline and excellent broker relationships to help establish the largest product recall book in London.

Other roles at Allianz included Liability Underwriter (Clinical Trials) and Head of Global Process Coordination within the CUO Liability Function, which has given him a unique insight into the financial workings of large organisations – enabling him to accurately assess risk and source realistic insurance products for his clients.


+44 7467 174 843

Lucy Roper

Underwriter, BluNiche

Lucy’s insurance industry experience includes roles at Talbot and MS Amlin, where she worked within the Product Recall team and developed a keen interest in the area.

Lucy graduated from Durham University in 2019. Her career highlights to date include developing reports and processes to improve the efficiency of the underwriting team and partaking in the Lloyd’s Future Minds project in which she created a product to insure against reputational harm.